Ecurie Des Iles Hatrival

Shaping Vision into
a Riding Experience

OVERVIEW

This project is a complete branding and UX/UI case study that I designed
entirely on my own, from research and user experience strategy to
interface design and visual identity creation. The goal was to develop a
seamless and user-friendly platform for scheduling horse riding lessons.
I created a cohesive visual identity, designed intuitive user flows, and
illustrated custom graphics that reflect the charm and spirit of horse
riding. The responsive app interface was crafted to enhance the overall
rider experience, making the booking process simple, engaging, and
efficient. By managing both the UX and UI, I ensured every detail worked
together to deliver a consistent and enjoyable product.

Mobile App UX Design UI Design User Reseach Branding Logo Design Illustration Visual Identity

My Role:

Sole designer responsible for the entire project, from UX
research and strategy to UI design, visual identity, custom
illustrations, and responsive interface development

Tools Used:

Figma, Adobe Illustrator, Adobe Photoshop,
Adobe After Effects

About The App

This app serves the equestrian community by providing a platform for managing horse riding lessons . It connects riders and instructors in one space, streamlining bookings, payments, and scheduling. A dedicated events section keeps users informed and engaged with upcoming activities.
Product Category Location Date
EDI Course, Equestrian app Netherlands 2025
Plus

Key Features

Horse Riding Lesson Booking
Users can book riding lessons with professional instructors at local riding schools or stables. Real-time availability and easy selection of preferred riding days and instructors. Option to track lesson, upcoming appointments, and make cancellations or reschedules.
Instructor Dashboard
Instructors can easily create and customize their lessons, manage student profiles, and track payments directly within the app, giving them full control over their schedule and teaching activities.
Notifications & Reminders
Students and instructors receive notifications about their upcoming lessons and when their lesson subscriptions are about to expire. They can save lessons directly to their calendar. The app also informs users about upcoming equestrian events.
Equestrian Events
This section helps the riding school keep students and instructors informed about upcoming events and competitions, providing details on how to participate or purchase tickets, ensuring everyone stays engaged and up to date with the latest activities.

Problem & Solution

Problem & Solution

Design process

Design process
Emphatize
Target Audience

The target audience defines the main groups of users who would benefit from the product. It focuses on their needs, expectations, and motivations, helping to shape solutions that resonate with real user goals.

Horse Riders

Beginner Riders: New or hobby riders looking to book horseback riding lessons.

Intermediate Riders: Riders seeking to improve skills, build confidence, and explore new styles.

Advanced Riders: Riders refining techniques, working with specialized instructors, and training at a higher level.

Parents Of Young Riders
Play a crucial role in managing their child’s equestrian activities. They are looking for a user-friendly, convenient platform that allows them to easily book lessons, register for competitions, and join events.
Horse Riding Instructors
Professional riding instructors who need a platform to manage their availability, schedule lessons with students, and promote their services.
Stable Owners
Owners of horse stables who want to manage lesson bookings, organize competitions and events, and attract riders, while improving overall stable management.

Quantitative Research

This phase focuses on collecting measurable data through structured surveys with closed questions. By using simple yes/no answers, it provides clear insights into user needs, preferences, and behaviors. The results help validate assumptions and guide design decisions with evidence-based findings.

Research

Competitive Analysis

This section reviews competitors’ strengths, weaknesses, features, and overall design choices. The goal is to discover industry standards, identify gaps in the market, and highlight opportunities for creating a unique and improved user experience.

Analysis
Analysis
Define

Personas

User personas are fictional yet research-based profiles that represent typical users. They include demographics, goals, challenges, and behaviors, allowing designers to empathize with real people and design solutions tailored to their needs.

Analysis
Analysis

Emphaty Mapping

An Empathy Map captures insights from user research (such as interviews or observations) and organizes them into categories to better understand user needs, behaviors, and emotions.

Analysis
Analysis
Desing

User Flow

Path a user follows through an app to complete a specific task, illustrating the sequence of screens and interactions along the way.

User Flow
Desing

Mid-Fidelity Wireframes

A wireframe for my app is a mid -fidelity visual blueprint that outlines the structure, layout, and key user interface elements, serving as a guide for the app’s design and user experience.

Phones

Visual Design

A wireframe for my app is a mid -fidelity visual blueprint that outlines the structure, layout, and key user interface elements, serving as a guide for the app’s design and user experience.

Phones

Logo & Branding

Branding

Typography & Colors

Phones

Grid System

Phones

Custom Ilustrations

High-Fidelity Wireframes

Mockup
See what’s next